Littlewoods Unifies Online Gaming Sites

Thanks to the help of digital marketing agency KMP Associates, Littlewoods Football Pools announced that it has completed an eight month project to rebrand and re-launch its online offering.

Coinciding with the beginning of the new football season and unifying the six Littlewoods sub-sites - football, lotteries, instant win, bingo, poker and casino is the launching of the new portal, footballpools.com.

Marketing Littlewoods Football Pools Jon Sheehy, said: ‘The development of a new gaming portal is an important first stage in the repositioning of the iconic football pools business and our associated gaming products. KMP did a great job on the new portal. It was a smooth project and we shall work together as we continue to roll out a series of major technological upgrades over the next few months.'

Under the parent company Sportech the Littlewoods Gaming business, offers a wide range of betting and gaming services to over 700,000 customers.