New 888.com Advertising Campaign
The advertisements will run on UK television and not only include 888.com but also their other online operator Pacific Poker, of which both these companies not only provide online poker for the windows platform but for Mac users as well.
According to MarketingWeek.co.uk this advertising campaign will focus on the idea that life is one large game and are going to feature games that the watcher must go online to find out how the game ends.
One of 888 Holdings first commercials will be one in which a large piece of toast with jelly on one side and chocolate on the other will be shown falling from the sky, television viewers who want to know which size it falls on can go to the websites and vote on it. For those viewers that are right they will gain access to the 888.com or Pacific Poker site for their real games.
Another part of this campaign that is planned is to use outdoor posters and taxi advertising.