Ladbrokes moves into Italian Poker Market

Online gambling operator Ladbrokes recently announced they are moving into the Italian poker market. Ladbrokes will be adding poker to their Italian sports betting website when the New Year begins. Italian gamblers will now be able to enjoy poker at Ladbrokes.

Regulator Amministrazione Autonoma Dei Monopoli Di Stato gave Ladbrokes a license to operate and they are set to launch their Italian poker service next month. The new poker service will be for Italian players only and it will operate according to local regulations. The regulations in Italy require that all poker competition be tournaments instead of cash games.

The Italian sports book was launched last year by Ladbrokes and after they add poker in 2010 they are planning on adding casino and bingo services as well. “We are committed to expanding the international reach of our online business and Italy is an excellent regulated market opportunity,” said Christopher Bell, Chief Executive Officer for Ladbrokes.

“We hope that further positive changes in regulations in Italy will allow us to further expand our product range by launching cash games in poker as well as bingo and casino gaming later this year.”