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PKR Teams up with Nuts and Loaded Magazines

Dec 22, 2009
Author: Sadonna Price

PKR recently announced a new partnership with Nuts and Loaded, the popular Men’s magazines. PKR poker players will now be able to play their poker games surrounded by images of the magazines ladies as well as have the ability to change their avatars to wear Nuts and Loaded clothing.

Print and online versions of the Nuts and Loaded will be launched to promote the new partnership. Readers of the magazines will now be able to enjoy tricks and poker tips from Team PKR Pro members as well as articles from the players as they participate in tournaments.

Simon Prodger the PKR marketing director commented: “We think that the collaboration with IPC Media is a perfect matchup of brands. Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience.”

Clair Porteous the Nuts publisher commented: “between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online. Both are iconic men’s lifestyle brands and collaborating with a partner of the caliber and scale of PKR really ticks all the boxes.”

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