Yatahay Rebranding to Winning Poker Network

The Yatahay Poker Network has always been one of the smaller networks in online poker, but was nonetheless notable for their commitment to providing poker to the US market. Now, the network is rebranding itself as the Winning Poker Network while continuing to accept USA players in their poker rooms.

While most players won't notice any change in service due to the rebranding, the new Winning Poker Network will feature new logos and designs, as well as an entirely new website for the network itself. Popular rooms found on the Winning Poker Network include True Poker, America's Cardroom, and the poker wing of the 5Dimes sportsbook website.

The rebranding may be in large part due to the association the Yatahay Network has with the US government's attempts to shut down many online poker sites last year. While most of the media attention was focused on the Black Friday events of April, several smaller rooms were affected in a separate round of indictments and domain seizures that took place in May - the so-called Blue Monday incidents.

These seizures hit the Yatahay Network particularly hard. Both TruePoker.com and DoylesRoom.com had their domain names seized, cutting deeply into the Yatahay Network's traffic.

Interestingly, Yatahay isn't the only network undergoing a sudden change in branding. The Action Poker Network also recently rebranded their sites, and is now known as the Chico Poker Network.

At the moment, PokerScout ranks the Yatahay Network as the 33rd largest network in online poker, making it a small player overall. However, they are the 6th largest poker entity operating in the United States. Other poker rooms still operating in the United States include Bovada.lv, which is essentially a rebranded version of Bodog, the Merge Gaming Network, the Cake Poker Network, and the Everleaf Gaming Network.