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B4Playing Introduces Direct Player-Operator Communications

Aug 6, 2007
Author: Donna Jordan
Software developer B4Playing, based in the Isle of Man, has introduced a new client tool that will allow online gambling companies to eliminate promotional e-mail notification for real-time communication capabilities.

E-mail was once the most preferred method of communication, allowing companies to reach clients with promotional deals and enticing offers. As time progresses, e-mail is bordering obsolete for such purposes. Many Internet users receive upwards of 100 e-mails every day offering everything from special deals and coupons to off-brands of viagra.

Rather than getting lost in the smoke cloud of advertisements and spam, B4Playing has developed a real-time communications tool that will allow players to receive special promotions and bonus offers from the online gambling operators they are registered with.

The software developer has scheduled beta testing of the new client tool for August 15, 2007, providing the technology to 1,000 users. If all goes well, the product should be officially available October 3rd.

B4Playing General Manager, Jonathan Gillad said, "Our real time client-server system with our extensive data base, being automatically fed by the operators is a perfect tool to be used by the operators. Our extensive messaging and alert system can be used to impact traffic instantly."

Red Hot Revenue, an online gambling affiliate network, has already made plans to test the software. Affiliate Manager Satya Mahapatra commented, "The B4Playing tool, free to players and open to us to be used at a performance based cost, is perceived to be a great tool." Mahapatra went on to express Red Hot Revenue's anticipation of testing the new product.

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