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PlayTech Seeks Takeover Of European Market

Aug 8, 2007
Author: Donna Jordan
PlayTech Ltd, long recognized as a leader in the Internet gambling software industry, has released statements claiming they would like to acquisition rival companies in Europe in an attempt to increase it's position in the European market and expand the PlayTech player base.

The software development company distributes online gambling games of all varieties, such as Blackjack, Roulette, Slots, Video Poker, Keno and much more, to a wide range of online gambling operators across the globe.

Vice Chairman of PlayTech, Avigur Zmora was quoted, "We are looking for the opportunity and when the opportunity is there we usually move very quickly."

"We think that this is the right time to prepare the company to be almost the only alternative out there," Zmora continued, virtually declaring war on European competitors, which include CryptoLogic, privately owned MicroGaming, and Swedish rivals Boss and Net Entertainment.

Zmora expressed the company's confidence, "I don't think there will be a financial problem, our competitors in Europe are now relatively small in market value and are usually cash rich.

"We haven't yet concluded what should be the right opportunity or who should be the first target for us."

The Vice Chairman then relayed that the fall of industry related stocks are driving prices down, creating more lucrative opportunities for PlayTech's contemplative acquisitions. He also offered that PlayTech is seeking to redefine their software platform with the integration of sports betting capabilities as well; again in hopes of steering potential clients into their portfolio by offering a "one-stop-shop" for gambling operators.

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