888 and Kamay Holdings Enter Partnership

888.com, a leading online casino, has announced it has entered into a white label partnership deal with Kamay Holdings Ltd. This agreement will allow Kamay Holdings to provide gambling software beginning in January 2008.

The partner ship is hoping to allow for increase profits as well as strengthen each companies presence in other markets. Kamay will operate online casino and online poker sites under yet to be named brands.

This will not be the first time 888 has entered the white label market. In Latin America it introduced TowerTorneos, in the UK, RileysPoker and more recently a sports betting site with Rank's subsidiary Blue Square.

CEO of 888, Gigi Levy said, "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labelling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets."

Adding, "This agreement is a further progression of 888.com's diversified, multi-channel strategy to grow our customer reach and appeal globally."

This partnership will bring the renowned customer recruitment and traffic generation of Kamay Holdings to the European Market.  With its marketing techniques and the 888 platform, Kamay will now focus its efforts on the growing European market.