888 Expands White-label Gaming Business

The 888 Holdings plc has started a new partnership with Kamay Holdings Ltd that will expand 888's white-label gaming business. This January, 888 will be providing the Kamay company with online casino and poker under different brands. 888 have been trying to build their business in different markets and this is just another example of their strategy.

Towertorneos in Latin America and rileyspoker in the United Kingdom have already solidified 888 in the online gaming white-label market. Kamay is being led by people who have been in the business for a long time and have been very successful. They will be mainly focusing on the European market.

Gigi Levy, CEO of 888 said: "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white-labeling strategy, which enables us to achieve quick growth in parallel to 888's robust organic growth in those markets. The agreement is a further progression of 888's diversified, multi-channel strategy to grow our customer reach and appeal globally."

The company 888 has also grown in other ways. They have recently started a website for problem gamblers. The site is called 888responsible and is available for players who need it. The site deals with problem gambling, underage gambling prevention, charity activity and also offers information on being responsible while gambling.  The company received their certification from GamCare.

"We are delighted to award 888 with our Certification as a mark of their excellent standards of practice," Said Poole. "GamCare has a commitment to promote responsible attitudes to gambling, and we recognize the importance of acknowledging those organizations that have attained high standards of social responsibility and player protection, issues that are becoming increasingly important for any remote operator."