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888 Partners with Ethoca for better customer security.

Aug 5, 2007
Author: Catrina Rudd
Fraud management is a priority for many of the online gambling giants, and the newest to join on the bandwagon is 888.com, the Gibraltar-based gambling group.

The major online gambling company 888.com has improved its fraud defenses by joining the anti-fraud group Ethoca Limited, which pools data from its partners in order to help them screen out fraudulent transactions.

Ethoca trace information involving companies who are processing remote transactions by Internet, phone, fax or mail. "As fraud and other unwanted activity grow in size and sophistication, businesses need to stay ahead of the curve," Ethoca CEO Andre Edelbrock commented. "Ethoca enables them to do that by sharing their fraud experience for mutual gain in a manner that safeguards their proprietary customer data at all times, but respects and protects player privacy."

Ethoca's customer base is connected by member-supplied patron transaction information, which is maintained with the highest security priority available, to protect the privacy of customers and businesses. Despite the fact that the companies providing the data are often competitors, fraud is a threat for any company or person and is consequently an area where cooperation benefits all who are involved.

"Taking care of our customers has been one of the cornerstones of 888's success and an area where we have set high standards in terms of responsible gaming and fraud prevention," said 888 CEO Gigi Levy. "The Ethoca membership allows us to be at the forefront of our industry by enhancing our high anti-fraud standards and reinforcing 888's position as one of the most responsible online gaming operators."

The interoperation will facilitate the greatest fraud detection and prevention available. To have a company the size and reputation of 888.com join with other gambling and online gaming giants, creates an opportunity further the industry's ability to protect the customer.

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