Digitaria to be Interactive Agency of Record for World Poker Tour Enterprises, Inc
Digitaria announced recently that they would be providing the World Poker Tour Enterprises with their services. Digitaria is a full-service digital marketing and technology firm and will be the Interactive Agency of Record for the WPT. Working with Digiatria, WPT has created a new look and feel on their website.
WPT has realized the importance of the online outlet. The site now has a global Content Management System(CMS) that displays the exact same content no matter the location but also at the same time provides the viewer with specific information to their location. So for instance if you live in an area where real money can be used to gamble then you will have access to all real money and play money sites. But if your area is restricted in real money play, then only play money information will be available.
"Partnering with Digitaria was a key step toward elevating our online brand, effectively equipping worldpokertour.com to support our partners as well as the increasing levels of traffic, and creating an enhanced user experience for our fans," said Ken Graiwer, vice president of WPT Interactive. "We chose Digitaria because of their vast experience in the online industry, their breadth of product offering, and their strategic partners, particularly their major sports league and entertainment clients--they truly understand how to successfully position and build a sports and entertainment brand."
The World Poker Tour has already begun filming their sixth season and it will debut on a new channel, GSN, this year. Digitaria CEO, Daniel Khabie, stated: "As World Poker Tour continues to grow internationally, we are excited to work in lockstep to ensure a consistent online presence, regardless of location. Worldpokertour.com leverages the Web's newest technologies to deliver a media rich online destination that extends the excitement of the World Poker Tour television events to Web site visitors everywhere."