Ladbrokes Poker Going 3D

Soon Ladbrokes Poker will be 3D. The parent company, Ladbrokes International Ltd, signed a development and license deal with Playwize today.

Foo Katan, Chief executive of Palywize stated, "We are very excited about creating a poker room for Ladbrokes that incorporates advanced 3-D technology with our exclusive features including real-time statistical calculators, interactive tutorial and live voice chat."

"The agreement represents the first step in the company's new strategy to develop and license its online 3-D poker technology to third-party [...] rooms; the company anticipates that more similar agreements will follow."
This agreement between the two companies, will allow for an exclusive version of the 3D poker software from Playwize to be used for Ladbrokes Poker network for its poker players.

"The Playwize 3-D software has an impressive interface that is supported by unique interactive player development content, so we firmly believe this will broaden the appeal of online poker," said Colin Cole-Johnson, Ladbrokes director of gaming.

"Importantly, the new 3-D platform is fully integrated with our existing software, so this will help us build liquidity."

Before this agreement, Playwize Plc, has concentrated mainly on developing games for consoles such as Xbox, PS2 and Nintendo. Now it is shifting some focus into the online gaming industry.