Latest PartyGaming Partners

There is a new business deal between PartyGaming and ITV, talks have been going on for PartyGaming to provide their "White Label" gaming software to ITV. This "White Label" software is for online gaming to ITV owned websites to provide ITV users gaming and they have now reached an agreement. Since June of this year PartyGaming and ITV have had an affiliate partnership that linked people using ITV.com to PartyGaming websites for playing online poker and their casinos online and now it will be a direct connection for ITV users.

PartyGaming, owners of Party Poker, has recently stated that they have seen a rise in their profits since their loss of American players at their online casinos and now with this latest deal, they should meet their projected amount of profits for this year.

For ITV this is not the first time they have ventured into the online gaming partnership to offer their users access to gaming, about a year ago ITV partnered up with Sportech. They partnered signing a deal, which would offer ITV users gaming products with its interactive service. This partnership with Sportech ended last January with ITV bowing out after the online gaming venture did not work out between the two companies.