New Loyalty Point Store Coming to VCPoker

The VCPoker online casino has joined forces with Initial-Poker to create a new Action Point loyalty redemption store. VCPoker is currently running their point store but sometime within the next twelve weeks the new store will be launched and maintained by the independent provider Initial-Poker.

The Initial-Poker website runs similar point stores for other online poker sites as well. They have point redemption stores at PokerHeaven, Purple-Lounge and Betfair. The company also provides a coupon based system for the gambling sites. The software created for Initial-Poker to operate point stores was developed to create a perfect connection between a player database and the e-commerce platform.

'We're pleased to rollout a new and improved Action Point store to our loyal customers offering a wide range of goods exclusive to VCPoker.com," said Lee Ferris, Marketing Manager for VCPoker.com. Ferris went on to say that Initial Poker brings top-notch merchandise to the stores and has a wonderful commitment to customer service. He also commented that VCPoker is very pleased to partner with them to deliver exceptional rewards to their customers.

The gifts that can be redeemed at the point's stores range from poker related items such as cards and chips to just cool stuff like iPods and flat screen TVs. All merchandise is stored and shipped from warehouses that are located in The Netherlands and the United Kingdom.