WSOP Continues Relationship with Milwaukee

The World Series of Poker has decided to continue their relationship with Milwaukee’s Best Light as the official beer sponsor for the WSOP. The beer maker will be the official beer sponsor for the 2009/2010 WSOP season.

Milwaukee’s Best Light will be able to use the WSOP logo and brand on their product packaging and any promotional activities. During the tournament the beer company will be displayed all around the venue of the World Series of Poker, which will take place at the Rio All-Suite hotel and casino in Las Vegas.

The WSOP Commissioner Jeffrey Pollack commented on the continued relationship: "Milwaukee's Best Light has been a great sponsor over the years, activating its sponsorship with advertising and promotions that have truly allowed the World Series of Poker to expand our fan base. We're excited to have Milwaukee's Best Light continuing on as the tournament's official beer sponsor, and we look forward to building on this successful relationship as the tournament kicks off its 40th year."